Published in Scientific Advertising·Dec 22, 2022ON TRUST22 December 2022|Advertising, Brands, Context, Customers, Familiarity, Trust Trust is everything. Without trust, relationships fall apart, uncertainty slows decisions, buying becomes riskier, life is harder. Trust is the glue that preserves the fabric of society. Without it, societies fragment and polarise. In recent years there have been some big changes…Trust3 min readTrust3 min read
Published in Scientific Advertising·Sep 8, 2022ON TRENDS IN SEARCH INTEREST FOR MEDIA TYPES8 September 2022|Search, Search trends, Share of Search Search trends show what people are interested in over time. For this paper we used shareofsearching.comto reveal search interest for search terms related to major media types and channels. These data show many interesting trends. The charts below compare search interest trends…Search4 min readSearch4 min read
Published in Scientific Advertising·Aug 30, 2022ON THE LINK BETWEEN SEARCH AND SALES IN THE ENERGY CATEGORY30 August 2022|Correlation, Energy, Search, Search trends, Share of Search In many categories there is a close and predictive relationship between a brand’s share of category search and its market share. …Energy3 min readEnergy3 min read
Published in Scientific Advertising·Aug 23, 2022ON CREATIVITY IN ADVERTISING23 August 2022|Advertising, Creativity, Emotion Beauty, as they say, is in the eye of the beholder. But when it comes to creativity in advertising, there is definable good creativity and bad creativity. Good creativity sells, bad creativity doesn’t. “Beauty” is not necessarily a requirement. Good ads are effective, bad ones…Advertising3 min readAdvertising3 min read
Published in Scientific Advertising·Aug 18, 2022ON SEARCH TRENDS FOR AIRLINE BRANDS IN EUROPE18 August 2022|Insight, Search, Search trends, Share of Search, Travel — Airlines When it comes to searching for airlines, two or three (generally low cost) airline carriers dominate searching in Europe’s top markets. This comparison of search trends for 24 airlines since January 2020 shows that in France and the…Airlines6 min readAirlines6 min read
Published in Scientific Advertising·Aug 2, 2022ON SEARCH TRENDS FOR CAR BRANDS IN EUROPE2 August 2022|Brands, Search, Search trends, Share of Search When it comes to searching for cars, buyers in the top markets in Europe are rather loyal to the brands from their own countries. For example, the most searched car brand in France is Peugeot, in Germany it is BMW, and…Search5 min readSearch5 min read
Published in Scientific Advertising·Jul 28, 2022ON THE LINK BETWEEN SEARCH AND SALES IN THE WINE CATEGORY28 July 2022|Causality, Correlation, Data Science, Forecasts, Search, Search trends, Share of Search In many categories there is a close and predictive relationship between a brand’s share of category search and its market share. …Wine3 min readWine3 min read
Published in Scientific Advertising·Jul 25, 2022ON THE METAVERSE25 July 2022|AI and Machine Learning, Forecasts, Metaverse, Transformation With all the hype, it is easy to be sceptical about the metaverse. Another case of The Emperor’s New Clothes? As the stark-naked emperor parades down main street the assembled digerati cheer and clap loudly, certain in the comfort of metaverse…Metaverse3 min readMetaverse3 min read
Published in Scientific Advertising·Jun 21, 2022ON CONFIRMATION BIAS21 June 2022|Advertising, AI and Machine Learning, Behavioural Science, Consciousness Confirmation bias is our tendency to search for and interpret information that matches with our existing way of thinking. It has big implications for marketers. We are all heavily biased, without consciously knowing it, in favour of anything that fits…AI3 min readAI3 min read
Published in Scientific Advertising·May 31, 2022ON THE LINK BETWEEN SEARCH AND SALES FOR ATHLETIC FOOTWEAR BRANDS31 May 2022|Brands, Search, Search trends, Share of Search There is a close and predictive relationship between a brand’s share of category search and its market share in many categories. The greater the level of search interest for brands that is part of the consumer purchase process, the higher the…Brands3 min readBrands3 min read
