17 September 2021|Advertising, Data Science, Scientific rules

Doubt is the cornerstone of science. There are no certain facts, only theories with probabilities that need to be continuously tested. The more evidence in support of a theory the higher the probability it is correct. However, there is only ever a probability…


20 August 2021|Advertising, AI and Machine Learning, Audience, Data Science, Programmatic, Scientific rules, Targeting

About ten years ago I asked a top agency leader to predict the future of media agencies. Quick as a flash, “programmatic, one hundred percent programmatic” came the immediate reply. At the time I was a…


12 August 2021|Data, Research

COVID-19 has dramatically changed the lives of everyone on the planet, but the timing and impact of COVID-19 has varied from country to country. One aspect has been the effect of government restrictions on the movement of populations. …


6 August 2021|Brand Science, Brands, Causality, Correlation, Data Science, Search, Search trends, Share of Search

In 2020 there was a 93% correlation (R-squared) between worldwide share of Google searching and retail market share for luxury Swiss watches — see the chart below. This is another high interest category (in addition…


16 July 2021|Advertising, Audience, Targeting

I discovered I was old on 10th March 2020 (aged 57), while on a short tube journey to a work meeting. It came as a big surprise.

The train was packed, so I stood in the aisle holding my laptop bag. I was standing opposite…


9 July 2021|Brand Science, Brands, Insight, Search, Search trends, Share of Search

Most of us are biased in favour of our home nation, and not solely during major international sports events such as Euro 2020. When we think about products and services, many of us also choose domestic brands over…


5 July 2021|Brands, Data Science, Insight, Search, Search trends, Share of Search

When you make a Google search, Google’s algorithms display ‘Related Searches’ at the bottom of the results page and a list of ‘People Also Search For’ terms that may appear on the right side of the page.

Related…


21 June 2021|COVID-19, Forecasts, Transformation

Amongst all species on the planet, Homo sapiens is one of the most vulnerable to extinction from a highly transmissible, rapidly mutating, deadly virus. This is because (being a relatively young species) we have much less genetic variation than most other living things. In fact…


18 June 2021|Data, Data Science, Search, Search trends, Share of Search

Google Trends is a terrific tool (thank you Google!). You can enter up to five search terms at a time to see the trend in relative search volume for the terms all the way back to January 2004. You…


11 June 2021|AI and Machine Learning, Data, Data Science, Modeling

AI and machine learning are the same thing (machine learning creates AI), but ‘artificial intelligence’ is a huge overstatement of what machines can achieve. There is nothing ‘intelligent’ about computers and the software that they use. Computers are quite literally…

Frank Harrison

I am a researcher, data scientist, consultant, and owner of Croft Analytics — see https://www.croftanalytics.com

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